Orange Soccer – Case Study

Orange Soccer are a fast-growing, dynamic retail, academy and education business operating in the football industry, headquartered in the North-West (Preston) and with an operational base in East Anglia (Bury St Edmunds).

Orange Soccer joined the Nicest Jobs community in April, because they wanted to utilise video content to showcase why they’re one of the UK’s nicest employers and to use video to advertise an exciting role that they had recently created.

So Luke & Igor fuelled up the car (with petrol & plenty of sweets) and made the journey north from our office in Cirencester to Orange Soccer HQ in Kirkham, where we spent the day capturing content in the office and at academy sessions in Lytham, interviewing Orange Soccer employees, coaches and young football players.

Nicest Jobs exists to showcase what it would be like for candidates, if successful in their application for a particular role. At Orange Soccer, not only is every day full of interesting challenges, but it is a business that is very much based in the great outdoors – on a football pitch – so capturing that was key to successfully portraying what it is like to work there.

Once the company showcase video and the job vacancy video had been signed off by Orange Soccer Founder & Managing Director, Orrin Benford, we launched Orange Soccer on Nicest Jobs, where they took over the home page and also the header images of all Nicest Jobs social channels. The showcase videos for Orange Soccer and the Business Development Executive roles were shared on Facebook, capturing over 4,000 views in the first 48 hours. 

Orange Soccer fully embraced video as a medium to not only showcase themselves, but also as a means for gathering applications from interested candidates. We’ve seen a lot of success from video applications with other members of the Nicest Jobs community, but with this particular role, we saw a new standard set. Applications came in from across the UK & from as far afield as Utah, in the United States.

In just two weeks of advertising the roles, from hundreds of applications, six applicants were shortlisted for an interview with the leadership team at Orange Soccer. All six of the shortlisted applicants had submitted video applications. 

Having advertised one business development executive role, the quality of the shortlisted candidates meant that two candidates were offered a role – one to focus on teamwear sales and another to focus on academy expansion. 

Josh Mountain & Sam Harwood are now proud members of #TeamOS & you can watch their brilliant application videos below. If anyone doubts the power of video applications, we’re sure those doubts will be quickly removed once you’ve watched Josh & Sam’s applications.

In four weeks, Orange Soccer joined Nicest Jobs, launched their showcase page, launched a recruitment campaign, received hundreds of applications, shortlisted six applicants (all with videos), ran a successful interview day and offered two of the applicants full time roles.

Orrin Benford, Founder & Managing Director of Orange Soccer Group said:

We’re proud to be working with such a dynamic, forward-thinking organisation like Orange Soccer and we’re glad to have been able to contribute – in small part – to the evolution of their business.

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