The African Lion and Environmental Research Trust (ALERT) is a UK registered charity which works towards the conservation of wildlife, the protection and restoration of habitats, and the empowerment of local African communities. ALERT was founded in 2005 and is dedicated to a multi-disciplinary approach for the facilitation and promotion of sound conservation and management plans for the African lion and the ecosystems on which the species relies.

Through responsible development we aim to realise the species’ potential to provide substantial social, cultural, ecological and economic benefits, that are distributed equitably amongst stakeholders to promote sustainable motivation in them for the protection of Africa’s natural heritage.