Following the 2012 review into youth social action, Step Up To Serve was established in 2013 to coordinate the #iwill campaign. It is run by a small dynamic team of dedicated and experienced staff, supported by secondees from partner organisations.
The #iwill campaign promotes social action among 10-20 year-olds. This includes activities such as campaigning, fundraising and volunteering, all of which create a double-benefit – to communities and young people themselves. So far more than 700 business, education and voluntary sector partners have committed to embedding social action into the lives of young people.