The Exponential Growth of Video Consumption

The Exponential Growth of Video Consumption

Sites such as FacebookInstagramLinkedIn and Twitter help us keep in touch with colleagues, friends and loved ones, the news, celebrity gossip and so much more. To think that none of these sites existed just 13 years ago is quite staggering.

YouTube is another one of those game-changing websites that forms part of our daily life today. Launching in the US back in February 2005, nobody could have predicted the impact this video sharing platform would have on society as a whole.

In 2017, with over 1 billion active users globally, YouTube has over a third of the world’s total internet users subscribed to its platform. The exponential growth that YouTube has experienced has rarely been seen in other businesses.

Even today we see all of the big internet brands like FacebookLinkedIn and others adapting and changing their focus in order to let their users upload and consume video content more easily. If we needed any further confirmation that the growth of video consumption is now a way of life for our future, these handful of businesses carrying valuations of over $500 billion collectively certainly know what the future holds.

And it is not just the big players that think the growth of video is the new norm. According to a recent MWP survey, 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. With other experts estimating that a single minute of video content is the equivalent of 1.8m words.

The marketing professionals in general are also on-board with video content and its intrinsic value to any business. 52% of marketeers name video as the type of content that carries the best return on investment financially, and they go on to say that including a video on any web landing page will increase conversion by as much as 80%.

When you take a step back and add all of the facts together, changing the way of showcasing an employer to potential candidates, and then changing the way applications are delivered by the interested candidates to the employer is a necessity in this changing world. This is exactly what we will do for you at – Can you afford not to?