Video applications are a unique and emerging means of presenting yourself to future employers.  Unlike a traditional paper CV, there is no set format for a video CV but there are some protocol and points you should keep in mind!     Before filming 1. Your personality This is your opportunity to show your employer who you are! Talk about your passions, what your experiences are and what you want to achieve in the future.  Be creative! Use humour where appropriate, weave in some clips and pics of you having fun and exploring your interests.  Keep in mind the ‘Grandma check’ in some cases the video will be publicly available - would you show your application to your elderly Grandma or would you be sinking lower and lower into her velvet armchair in embarrassment? If the latter, rethink your content.   2. Scripting Be careful with this one. Pick out your top three to five points, what is it about you that makes you perfect for the job? What are the key take home points that you want your prospective employer to remember about you?  Introduce yourself, who you are, what you want to achieve from the video. End with a quick summary and something positive for example “you are excited about the opportunity and can’t wait to hear”. Write your points down and practice saying them out loud so you are comfortable and ‘off script’. There is nothing worse than someone glancing down at their notebook every few seconds as it suggests a nervousness or worse that you not sincere about what you are saying. via GIPHY 3. Body language   It sounds obvious but remember to smile! Employers want to work with a happy person not someone glum, if you have a ‘resting angry face’ (mine is more ‘resting confused!’) then turn your frown upside down and be sure to keep your eye on the camera lens (which can feel a bit alien at first).   4. Your backdrop Rule 101 of a video application is NEVER film your application from your bedroom, or even worse - your bathroom. This is the social equivalent of a toilet selfie and will be just as creepy to your employer, they want to know about you not what colour bedsheets you have.  Picturesque outdoor spots make the best backdrops, be it in your garden or a quiet park if you can’t get to a suitable spot then use your living room or study with decent lighting. Oh - and don't forget to film it in landscape (phone to the side!) Editing You don’t need to be able to deliver your whole application in one take like a movie star. If you’re filming on your iPhone or iPad, use iMovie this is a really simple editing app which comes ready installed on apple and will allow you to cut and splice clips together if you’re using windows then Movie Maker does a similar job. Both applications allow you to add music and pictures to make your vid stand out from the crowd! via GIPHY  Uploading This bit is nice and easy. Log into YouTube or create a simple account. Then, upload your video from the top left-hand corner. Make sure you title your video something like "John Smith video CV". Important point! Before clicking upload make sure you set the privacy to 'unlisted'. This means that your video is live but not publically viewable - just in case you go viral or your current employer sees! Once uploaded, click share and copy the link.   Creating your NicestJobs Profile & uploading your video CV Either on a desktop or smart phone, go to Then, on the top right-hand cover select sign up.  Choose to sign up as a candidate. Then create your profile. We've made it easier than ever to sign up through Facebook & Linkedin! Once signed up you'll have an account. Simply click, create CV. From there you'll be able to paste your video CV YouTube link, add all of your contact info, work history and education, you can even upload a traditional cv if you'd like to. Then click preview and post! Apply for jobs Once logged in, you can apply for any job on NicestJobs with just one click. Your whole profile, video CV and traditional CV will be sent to the employer!     Good luck and enjoy it! If you would like any further information, please email
I’ve had some interesting feedback over the past few weeks with regards to the use of video when recruiting. It has sparked quite a heated conversation amongst recruiters and HR professionals alike and the divide has been incredibly interesting.   In today’s current recruitment environment, it’s so easy for a candidate to apply for a job with just one click. With both employers and agencies posting generic adverts and applicants clicking the apply button based on limited information and salary expectations. This can not only be overwhelming for employers who are faced with hundreds (if not thousands) of applications, making the hiring process long and difficult. But from the other perspective, candidates are applying for jobs at organisations they know very little about.   Speaking to employers, it’s clear that they want to hire employees who are engaged and excited by what they do. Employees who are engaged in their job typically perform 60%-90% higher than those who simply clock in and clock out just for the pay cheque. Which is why we believe that the engagement process starts even before a new employee steps through the doors on their first day. It actually starts when they apply for a job.   Recruitment videos are not a new phenomenon – they’ve actually been around for years. But, the appetite for employer brand content is now booming and ironically there are very few companies that offer this service. We saw this gap in the market and that’s exactly where NicestJobs sits today.   When we ran our national campaign, The Nicest Job in Britain, it was solely powered by video content – both from the employer and candidate side. Giving the candidate an insight into the job and what they could be doing, but also asking them to apply through video too. The campaign was spectacular – attracting thousands upon thousands of interested candidates with the recruitment video hitting over 100,000 views. The campaign ignited a passion in candidates and the engagement and quality of applications went above and beyond what we could ever have imagined.   As a result, NicestJobs was created. A simple idea joining employers and candidates together through video – allowing complete transparency in the recruitment process and giving each party the ability to make informed decisions.   We now work with some of the UK’s leading brands and we’ve made some interesting discoveries. Using our video recruitment method; both employers and candidates save time and money.     However, I also appreciate that it’s not for everyone – traditional recruitment methods have been around for a long time and they do work. But with technology so readily available to all of us, in some form, there really is no reason not to embrace exciting change.   More interestingly, is how employers use video to promote themselves. Giving candidates the opportunity to see into your world can make a huge impact. Going beyond a black and white text advert to really showcase what it’s like to work at your organisation can inspire and engage people that you never thought you could reach – and maybe, just maybe, that perfect candidate that you’ve been looking for.   So the big question, does it work?   I wouldn’t be in business if it didn’t, simple fact. We have executed incredibly successful recruitment campaigns for some of the UK’s leading brands and let me tell you – it’s been incredible.   Case Studies Orange Soccer ORANGE SOCCER CUT OUT 80% OF APPLICATIONS IN THE FIRST WAVE AND ENDED UP HIRING TWO CANDIDATES (NOT JUST ONE)     A small yet powerful brand, these guys have grown in strength over the past few years. Orange Soccer run football academies for children and young adults – the missing gap between amateur and pro level football. An innovative brand that keep pushing the boundaries.   They wanted to recruit a business development manager to help grow their brand. So, we created a recruitment video for the company and the job role, pushed it out to Facebook and within hours the comments and friend tagging started.         We asked each candidate to film and submit a video CV – showing Orange Soccer why they deserved the role. We had 8 outstanding video applications and Orrin, MD of Orange Soccer, went on to interview and hire two new members of staff, not just the one he was looking for.     One candidate even hired a professional team to film his video CV. Now, if a candidate goes to that much trouble to submit a job application, they are definitely somebody you want to meet, right?     Guide Dogs ENGAGING TENS OF THOUSANDS OF PEOPLE AND ENCOURAGING PEOPLE TO SIGN UP TO VOLUNTEER     We started working with the national UK charity to help inform and excite candidates and volunteers – but also give people an authentic look behind the scenes of Guide Dogs.   Many people who know the brand Guide Dogs are drawn in by the adorable, fluffy sat navs that assist visually impaired people. But, what most people don’t realise is that the real work doesn’t revolve around the dogs.   Being one of the UK’s leading sight loss charities, Guide Dogs work tirelessly for rights of visually impaired people. So, one challenge they have when finding new staff and volunteers is getting people to understand that they won’t be playing with puppies all day.   We filmed an honest and authentic video, interviewing various staff across the organisation so that prospective candidates can get an insight into real jobs at Guide Dogs.   The result – over 30,000 views in just 5 days of their video going live, floods of comments and questions asking how people can get involved and the HR team being inundated with enquiries.     ___ Video now makes up 80% of Facebook content, with more people consuming video content on a daily basis than any other medium. It’s not the future anymore – it’s now. Yet so many professional organisations are too worried or scared to touch it. My advice – jump on the bandwagon, because if you’re not utilising video content in your recruitment strategy, you’re already falling behind. Drop me an email on  if you want to chat!
Orange Soccer: Case Study   Orange Soccer are a fast-growing, dynamic retail, academy and education business operating in the football industry, headquartered in the North-West (Preston) and with an operational base in East Anglia (Bury St Edmunds).   Orange Soccer joined the Nicest Jobs community in April, because they wanted to utilise video content to showcase why they’re one of the UK’s nicest employers and to use video to advertise an exciting role that they had recently created.   So Luke & Igor fuelled up the car (with petrol & plenty of sweets) and made the journey north from our office in Cirencester to Orange Soccer HQ in Kirkham, where we spent the day capturing content in the office and at academy sessions in Lytham, interviewing Orange Soccer employees, coaches and young football players.     Nicest Jobs exists to showcase what it would be like for candidates, if successful in their application for a particular role. At Orange Soccer, not only is every day full of interesting challenges, but it is a business that is very much based in the great outdoors - on a football pitch - so capturing that was key to successfully portraying what it is like to work there.     Once the company showcase video and the job vacancy video had been signed off by Orange Soccer Founder & Managing Director, Orrin Benford, we launched Orange Soccer on Nicest Jobs, where they took over the home page and also the header images of all Nicest Jobs social channels. The showcase videos for Orange Soccer and the Business Development Executive roles were shared on Facebook, capturing over 4,000 views in the first 48 hours.       Orange Soccer fully embraced video as a medium to not only showcase themselves, but also as a means for gathering applications from interested candidates. We’ve seen a lot of success from video applications with other members of the Nicest Jobs community, but with this particular role, we saw a new standard set. Applications came in from across the UK & from as far afield as Utah, in the United States.   In just two weeks of advertising the roles, from hundreds of applications, six applicants were shortlisted for an interview with the leadership team at Orange Soccer. All six of the shortlisted applicants had submitted video applications.   Having advertised one business development executive role, the quality of the shortlisted candidates meant that two candidates were offered a role - one to focus on teamwear sales and another to focus on academy expansion.   Josh Mountain & Sam Harwood are now proud members of #TeamOS & you can watch their brilliant application videos below. If anyone doubts the power of video applications, we’re sure those doubts will be quickly removed once you’ve watched Josh & Sam’s applications. In four weeks, Orange Soccer joined Nicest Jobs, launched their showcase page, launched a recruitment campaign, received hundreds of applications, shortlisted six applicants (all with videos), ran a successful interview day and offered two of the applicants full time roles.      Orrin Benford, Founder & Managing Director of Orange Soccer Group said:   We’re proud to be working with such a dynamic, forward-thinking organisation like Orange Soccer and we’re glad to have been able to contribute - in small part - to the evolution of their business.   To learn more about Orange Soccer, visit their website or go to their facebook page:   If you would like to showcase your organisation, check out our membership options by clicking here. (link to: )  
  It is with a heavy heart that I write this blog. Yet again we have been hit with such calious and inhumane acts of violence against our fellow human beings – that it is almost impossible to fathom the reason behind such terror. However, despite all the pain and hurt caused, both mental and physical – we must rise above the hate and battle it with passion and love. Which is why I am dedicating this blog to the heroes of the London Terror Attacks and showcasing the “nicest people” in our society - that despite the fear and terror in their way, these individuals selflessly went out to help others in life threatening situation.   Gerard Vowles  Standing in a pub window, he saw first hand the atrocities of the terrorists wielding knives. Instead of running, he threw bottles, beer cans and even bar stools at the assassins in an attempt to stop them in their tracks. It was however when he started following the terrorists that he saw a woman get dragged to her knees and get stabbed multiple times. But despite what was going on in front of him, he continued to fight them off, saving this woman’s life.   Terrifying testimony from stabbing witness Gerard who just spoke to me about what happened #LondonBridge — Mark Lobel (@marklobel) June 4, 2017   Aksha Patel Cab driver Aksha Patel spoke of a womans bravery who jumped out of his cab and help barricade the doors of a pub, allowing fellow punters to escape through the back door. He said that her act of bravery saved at least 20 lives whilst the terrorists tried to get into the pub.     Phaldip Singh Phaldip Singh, a Sikh in London went to social media to lend a helping hand. The businessman tweeted a map highlighting the location of Sikh temples which were open - providing food and shelter to those in need. People took to social media to thank the Sikh community for stepping in and helping during the nightmare that was unfolding. One person tweeted: “The Sikh community amazing as always, need more of these kindhearted people in the world.” Young American A young American exchange student rushed to help a man who had been hit by a stray bullet. The American took of his belt and used it as a tornqeuet to stem the flow of blood – saving the mans life.   Other acts of kindness Bouncers at The Wheatsheaf, in Borough Market, were praised for blocking the doors and shutting punters inside to keep them safe as the men rampaged. A cab driver turned his car around and tried to drive into the terrorists in a bid to thwart them. Londoners offered help to the victims of the atrocity in the hours that followed – including food, clothing and blood donations. Taxi drivers also offered people lifts to safety and hotels as those caught in the vicinity of London Bridge flee the area. Brave restaurant staff saved the lives of dozens of diners from three machete-wielding terrorists who “hesitated” for a vital moment as they stormed inside. Just remember - we are all human - love conquers all. Be kind, always.  Luke Cameron Co-Founder  Sources: The Sun, The Independent    
Here at we champion the #NicestPeople Meet Joe, Having experienced what it's like to lose somebody to cancer, he wanted to jump straight into the deep end with his first ever fundraiser. Setting himself the mammoth challenge of walking 102 miles in just 30 hours through the cotswolds - he has set himself one heck of a challenge. His amazing walk in aid of Cancer Research UK isn't until next year (3/4th Feb) but he has already started his training. He has also managed to rack up an amazing £1,000 for the charity too. We love meeting inspirational people and sharing their amazing stories.  Well done Joe - Keep up the amazing work! “it’s a big challenge but I’m 110% focused on completing it. Every mile will be worth it! I’m really looking forward it” DONATE TO JOE    
  Whilst sat in HQ, happily getting on with helping charities we had a buzz at the door. A few months ago we put out a post on social media inviting anyone passing by to #PopInForACoffee. A way of us reaching out to the thousands of people that so wonderfully follow and engage with us on social media. So on this blustery and cold Monday Morning - Kevin took us up on that offer. This wonderful man has been following the Nicest Job in Britain and our Founder - Luke Cameron's blog, the Good Deed Diary for many years and took the opportunity to come in and meet the team. Kev is one of those people that deserves an award.  After caring for a family member that went through cancer to making sure that he pick up some honeybuns (a local delicacy) for his neighbour also suffering with cancer - he goes above and beyond in every way to make others lives around him better. It was truly wonderful to sit and listen to Kev's amazing stories and watch in amazement at such a selfless and kind person. He is definitely one of the #NicestPeople and we champion everything he does. Come back anytime Kev!